The design goal for Scrum teams is 5 to 10 times waterfall performance yet the majority of Scrum teams never achieve this goal. A pattern is emerging at MySpace in Beverly Hills and Jayway in Sweden, for bootstrapping high performance Scrum teams. Rigorous implementation by an experienced coach creates a total immersion experience akin to Shock Therapy. Unfortunately, management disrupts hyperproductive teams by removing key resources. Velocity data is provided on five teams at MySpace and one team at Jayway where management repeatedly “killed the golden goose.”